Striving for perfection will not make your message stronger. In fact, it is pretty much guaranteed to keep your message bottled up, nice and tight, away from your readers. I understand why you are doing it; don’t get me wrong! I totally understand that need to just wait one more minute before sharing your voice because it’s not quite…

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Plan & Commit to an Editorial Calendar for your whole year? That can feel a little overwhelming, right? In fact, it’s downright paralyzing. I’m a bit of a commitment-phobe, so it’s really hard for me to commit to what I will be writing about EVERY week for the next year. That’s too constricting! And overwhelming…and scary. And it’s not…

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I haven’t written a blog post in 2 weeks, guys. And I know that everyone who is anyone says that I shouldn’t mention that in case you didn’t notice. But I’m going to anyway, because even though it brings me further away from my editorial calendar, even though it’s not according to the plan, and even though…

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We’re all busy. You’re Busy; I’m Busy; Everybody’s Busy-Busy. Personally, I think that “busy” is just another 4-letter word. We all have the same number of hours in our days, and no matter what shows up, we manage to fill them with something. When my two kids aren’t home, those hours still zoom by. I don’t suddenly…

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Business Owners Blog for a lot of Reasons. We are told again and again that blogging is an important part of online marketing. It is, in fact, often seen as the central aspect of your online presence. I definitely think that – in my own business and the businesses of many of my clients – the…

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