It’s not only to escape the cold…although that’s a nice side effect.
I’ll be heading to San Francisco on November 9th, to be a studio member in a live-broadcasted Creative Live class on creating and selling digital products, and it’s going to be a game changer.
I am beyond excited to let you all in on this amazing new adventure, and I want to share some of the reasons I have for learning about this great way to create new revenue in my business AND offer more value to more people.
Ok! So you remember April Bowles Olin, right?
She taught a class at Creative Live last year about Building a Successful Blog, and I really loved it! She changed the way I looked at Keyboards and Kickstands, and opened up a world of community and support I couldn’t have dreamed of before the class.
I immediately attacked her blog and read every single thing I could. She’s a wealth of information, and has become a real mentor for me. Internet girl-crush!
Then, I got the chance to be a part of April’s and Mayi Carles’ Connecting the Gaps: Busy to Happy course this summer, and it ramped up that community even more – and helped me to make some enormous shifts in the way I deal with my time.
They are adorable and brilliant and clever and supportive and…
Now April is giving another course at Creative Live, and I was accepted to be a studio member!
I’m really excited to join a whole pile of awesome women I’ve gotten to know over the past 6 months or so, in a city I have long wanted to explore. I’m also really excited to learn more about building and selling digital products while I’m there.
There are 3 reasons I have for exploring digital product creation, and I urge you to think about them too when you are putting together product workflows and revenue stream plans (because I know you all are doing that, right?)…(seriously, you should be doing that)…(I’ll write a series on it soon, ok?).
They make money – in a scalable way.
We could pretend that we aren’t worried about money, but we’re in business. We have greater plans than the bottom line. I talked about that a few weeks ago, but those plans – and our groceries – tend to depend on the bottom line being a-ok.
Creating digital products that can be purchased in an automated fashion on multiple platforms and reinforce your main business and ethical focus? It just makes sense as an added revenue stream and will only underline your expertise in your field.
I’m a creative person. Most of we, the crazy entrepreneur breed of humans, tend to be. That means that we have a multitude of ideas that we want to explore…and never ever enough time to do it or motivation for follow through.
It’s exciting to create a project – to see it start and finish within a manageable amount of time. Creating a specific product on a scale that feels manageable means that we can feel that excitement of a new project and hold on to that excitement throughout the process.
Writing a series of bite-sized workbooks instead of a giant textbook-opus, containing the entirety of my writing-coach process? Far more doable, and far less overwhelming.
I’m positive that creating these pieces – one at a time – will feel far more manageable and give me far more feedback and response, so I’ll be more motivated to keep creating more.
Levels of Service
This is by far the most exciting part of the whole digital product idea for me.
You guys know that I am pretty driven to help women find their own voices and share them confidently. I wrote a post about my motivation a little while ago, and the response I got from it was simply overwhelming (I think my readers are some of the sweetest people on the internet).
The fact is that the integrity of our brands are dependent on the effectiveness of our websites. Most people won’t make a purchase until they have checked out the business online first, and many won’t purchase anything until they have really gotten to know a brand online over a period of months.
We know that our site is key, but most women in business aren’t ready to invest in the cost of good copy for their websites, but I know you all have great stories to share and amazing advice and expertise your audiences want to hear. You just don’t know how to put it together in the most effective and manageable way. It’s overwhelming and stressful – and often ends up not making the impact you need it to.
If I want you to find that Voice and share it with your people (I do), and you can’t afford to pay me to write your website and blog for you, I have to find another way to help you, don’t I?
Yes I do.
I also have this other piece of me I need to express just as much as my writer-self and that’s my background as a teacher. I taught High School English and then spent 4 years teaching literacy skills and developing a writing curriculum at a private school for students with Learning Disabilities, and though it was exhausting, I miss it a lot.
I joke that teaching is a hereditary illness: both of my parents and my sister are all teachers, so I can’t help it.
So I’ve been offering one-on-one consulting and coaching services for clients who have expressed interest in telling their own stories, and I’ve really really loved it. I get to do all of the things I love most and help women to share their beautiful stories in their own voices – and it makes me SO HAPPY!!!
I’ve started creating digital workbooks and worksheets for those clients to use while we work together, and they’ve been really helpful and fun, so I started thinking about how I could format those workbooks to help even more people.
I know there are people out there who aren’t ready for the investment of one-on-one consulting, but they want to work with me on their writing and marketing skills. I’m sure I can create some fantastic material that will be engaging and fun and above all helpful for you all.
My whole writer/teacher/creative self is really excited about learning how to do that in the very best way, from an expert in the field, and I can’t wait until I can announce to all of you that my first digital workbook (Using the Writing Process to tell your Story – One Bite at a Time) is ready.
It’s clear that creating digital products makes sense.
Financially, creatively and from the point of view of a service-centred business, it only makes sense. I encourage all of you to think about what kind of digital product your favourite clients could really benefit from. I guarantee there is something you can offer.
You can join us in learning all about the process – even if you can’t make it to San Francisco
Are you ready to make your creative work more lucrative, stable, and sustainable in the long-term? Join April Bowles-Olin for an introduction to digital products and how they can enhance your creative business. This course will show you how to produce and position viable products for generating multiple revenue streams and passive income. RSVP right here to watch it live and get access to the workbook for FREE.
This post is part of the Create Digital Products blog tour. Check out some other posts about digital products and about some of the other students heading to California in a few short weeks over on April’s blog: Blacksburg Belle.
You’ll find links in the comments, and on her Facebook page. There are SO many great people involved in this course, and a lot of great insight and openness in the community April has created. I am so happy to be a part of it all, and I can’t wait to share more of it with you.
I’ll be back with Tuesday Tips again next week. In the meantime, share in the comments below what kind of digital product you might like to create for your audience.