My Marketing Plan is All Done…and Other Lies We Tell | Kris With a K | Writing Coach

By Kris Windley

5 Ways to Make Sure Your Marketing Plans Happen in 2015 | Marketing for Small Business | Kris With a K

My Marketing Plan is NOT all done.

And yours isn’t either.

Seriously. Even if you have a nice, neat document with your Great Big Why, One Major Goal, Effective Outcomes and Specific Tasks all laid out and scheduled on a beautiful Vision Board, it is still not finished.

Click to Tweet – Your 2015 Marketing Plan won’t be finished until 2015 is. We’ve only just begun!

Sorry. I know that’s bad news. I know you have spent all kinds of time sorting through ideas and making awesome plans. You’ve dressed them up and imagined the world where they are successful – and you LIKE it.

You’ve done research into tools you’ll need, systems you can use to streamline the process and people you could get onboard to help you make it happen. Even if you haven’t done all of those things, it’s not like you haven’t done any work yet.

I’m not minimizing the thought, and research, and work you’ve already put into this year’s Marketing Plan.

You’re just not done yet.

I recently wrote about how much I need my network of supportive and inspiring friends to keep me going when things get difficult, and I truly meant it. I can’t keep up the momentum of my whole business on my own…it’s heavy.

I need a good shove, or reminder, or friendly (but stern) deadline to keep me motivated when I get to the tough grind of creating. And you do too.

I know this because I’ve heard from countless women in business who say the same things: I feel alone; my friends and family don’t really understand how much work is involved in my business; I’m exhausted from juggling family and business, and I NEED SOMEONE TO HEAR ME and help me get to the next step sometimes.

Well, I hear you.

I totally hear you.

Because I’m sitting here just like you, shouting the same things at my cat. And she doesn’t seem to really care…she just sneezed…and now she’s leaving.

She definitely doesn’t care.

So what do we do to get over the heavy, hard-ness of the follow through?

There are a few things I ABSOLUTELY have to do in order to get things checked off of my World Domination checklist, and I would love to share them with you today – if you promise to let me know how it goes.

Promise?

Ok.

REVIEW TIME! Here are the basic steps of the Brand Plan 2015 series I’ve been writing, and a good checklist for you now:

1. Write it all down.

Get it all out of your head, kitten. Because it isn’t doing anybody any favours there – weighing you down and distracting you from the actual doing. There are a bunch of great ways to empty the brain-clutter, so pick one. And DO IT!

  • Freewriting – I love this because it clears your brain and lets you develop amazing ideas, while it helps you practise one of the most important parts of great writing: judgement free drafting. Check out this post, if you don’t know how to do it, and you’re interested in learning.
  • Brain Dump! Gross. But really effective. You simply sit down and write every single idea or task you have churning around in your head in a journal, planner or on a piece of bristol board. I don’t care where you write it, so long as you get it out of your head and on paper.
  • Physical Brainstorm/Vision Board – This is for my more creative buddies out there…but don’t let this turn into a procrastination tool or distraction machine. Create a huge Vision Board of all of the ideas and tasks in your head. You can sketch, scrapbook, use photos, washi tape – whatever helps you to release all of the clutter from your creative mind.

2. Choose your Focus. 

Pick the most effective and exciting projects (and the most time sensitive), and figure out what the real Outcome is that you are trying to achieve. I talked about this process in a series of posts, and I’ll link them again below in case you haven’t had a chance to look at them yet.

The basic idea here is that you need to know what the end result you want is, before you start planning. Then you need to choose specific Strategies to get to that result. Finally, you choose time-bound Tasks that need to be done to implement those Strategies.

3. Make your plan impossible to ignore or forget about.

I made mine into an entire wall of my office. It’s cute, but it’s also in my face. I can’t willfully ignore the plans I made, because my Marketing Plan is literally right beside me while I work – totally out in the open…staring me down.

You can use a project management tool with reminders, or a planner or journal – but you have to put your plan into your life in a way that won’t disappear when January does.

4. Commit out loud, but only to those who will hold you accountable.

This is HUGE!!! You need outside support to stay accountable to your dream. Working alone on a project makes it really hard to feel accountable to follow through when you hit a snag.

You can read this post I wrote about accountability and how I make my burning desire to impress people with my creativity work for me – and not against me. 😉

And last but not least (this is something that has been a game changer for me – BIG TIME).

5. Find a mentor! 

I have just a few personal business mentors that I have chosen carefully to help guide me through my business planning and execution, and it has made my world make SO much more sense.

 

I’ve taken group courses and gone to seminars regularly, where I can talk with others who understand this process and will hold me accountable, support me and give me advice from their own experience and expertise. Find someone who suits your personality, budget and industry – and ASK FOR HELP!

We feel like – because we are in business alone – we need to do it all on our own.

And that’s Bull with a capital B. There is no reason for you to be flying blind without the guidance, support and the objective experience of someone living outside of your own head.

We get emotionally attached to our goals, right? Our plans come with baggage and heavy expectations that sometimes drive us to hide our heads in the sand or run away…because we’ve made a choice to live our work in a very personal and emotional way. It’s hard to keep it going objectively when you are that emotionally invested in something.

I know it can be expensive to hire a one-on-one business or marketing coach (I couldn’t budget for that right away either), but there are other ways to get access to someone with the experience, empathy and objectivity you need – without breaking the bank.

I’ve gotten a LOT of emails lately, asking about my Consulting Services.

And I am always really excited about that. Obviously. But there are a handful of women I’ve talked to who simply can’t afford the one-on-one price for an ongoing business or marketing consultant, and I’ve been trying to figure out a way to solve their problem in a more affordable way – right away (short of launching a group coaching program…which is in the works for someday…but not yet).

And I think I’ve got it!

I’m pretty excited about this, kitten, so hold on to your hat!

I’m going to start offering VIP day packages!

These packages are for women who want a guiding hand to help them plan their 2015 strategically (and objectively) so that the really important projects and outcomes become inevitable, and then hold them accountable (this is the big, big, big part) and support them through the hard parts.

If you can’t afford a weekly or monthly one-on-one meeting with a Business Coach, you can still afford to invest in this jet fuel for your year – one time to get your year started on the right path (with accountability checks along the way) or even once a quarter if you really want to take over the world this year.

Stay tuned for the launch of that service this week. You can drop your email address in that green box above my big ole face, at the top right of this page, to get first dibs on the limited slots I’ll have available.

Or email me now if you can’t stand waiting any more. I’d be happy to set up a time to chat with anyone who is interested in starting RIGHT AWAY. If you feel momentum building now, it’s the right time to start the work.

Squeeeeeeeee!!!! This is exciting, kitten.

Sign up and look out for the launch email this week. I’m LOSING it, I’m so excited. 2015 is going to be pretty amazing, I think 🙂

xo

Kris With a K | Writing Coach

KrisWithaK

Kris is a writer, editor, illustrator, teacher, mother of two amazing young ladies - and enthusiastic cat-belly snuggler. A certified teacher, long-time blogger and experienced brand consultant, she writes about Writing, Business and Blogging...and sometimes about Changing the World.

Comments

  1. K!

    Oh, I hope I’m not too late! I am so on board! This sounds like you are reading my mind . . . again! Super excited about this! ♡

    Nancy
    xoxoxo

    • Of COURSE you are in, Nancy!

      I’m super excited to get this awesome thing out there for you guys! I’m hoping to be crazy busy, helping create and support the marketing plans of all BizKittens everywhere.

      It’s going to be a great year 🙂

      xo
      K

  2. I agree! A marketing plan is a living breathing document/idea/plan. You can’t just say – here it is! It’s something that needs to guide you throughout the year, but you have to be able to pivot when the market demands or an opportunity falls in your lap or when you find your passion has changed. And it’s not just us “little guys” that struggle with this – big companies do this too. And congrats on your VIP days! That’s wonderful! I think we all need accountability partners – my cat doesn’t seem to help in that area either! LOL!

    • Thanks Nalana!

      Cats are definitely not the best business partners, it’s true. But they’re so cuddly!

      Flexibility is one of the most important pieces of a good Marketing Plan, but in the right places. I often say that your main outcome or goal should not change over the year, but strategies and day-to-day task structures should be set up to change on a dime.

      It’s not easy, but it’s SUPER important to decide carefully when to change or stay the course.

      xo
      K

  3. I totally agree that your marketing plan will never be “done.” And I’ve had great success with my VIP Days too. It’s a nice, affordable way to try out coaching without the huge financial commitment. So excited for you! 🙂

    • Thanks, Sage!

      I’m really excited to be able to offer my people something they can afford, with the accountability and support they need too. It’s a GREAT way to help everyone – no matter what investment they can afford right now. WEEEEE! I’m pumped.

      xo
      K

  4. Oh Yay! I am super excited! Yes, please put me on that list. I would hate to miss this!

    You are so in my head! I am hitting this list hard this year.

    xo,
    rs

    • We are going to KILL it this year, Red. I can feel it!

      January was tough man, but I think that’s good. It’s good to realize right away that things aren’t going to just line up and do as you say, simply because you wrote a nice plan, right?

      Time to get the team together and do some serious doing!

      xo
      K

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