Your first step should be your brand voice
Your Voice & Message inform the tone & feeling of your customer's whole journey with you.
Your Brand Message is the Connection
Between you and your favourite customers - and between the life they want and the one they have.
The connections you make should be based on a real, human relationship between you and those you serve.
Not a fill-in-the-blanks template or stock image-ridden site - your personality drives your brand.
Your strength lies in your smallness. It showcases your humanity and commitment to your purpose.
And that integrity to serve alongside the values you believe in can create BIG change in the world you love.